February 17, 2020 – Leading online travel agency Orbitz has named Laundry Service as its Creative Agency of Record after a competitive review. Laundry Service will support Orbitz’s efforts to differentiate its value in the world of travel, with a particular focus on the brand’s rewards program. The relationship extends across the full range of the brand’s integrated marketing efforts.
“Laundry Service impressed us with their ability to deliver digital-first thinking that breaks through the clutter and clearly articulates our value proposition to customers,” said Carey Malloy, Director of Brand Marketing, Orbitz. “We are excited to work together on building the Orbitz brand.”
The brand’s 2020 campaign will begin rolling out in March, and will include an emphasis on digital creative including branded content, digital advertising and social media. The work will focus on communicating the brand’s loyalty program, Orbitz Rewards. The campaign will evolve throughout the year, leaning into relevant travel moments for the brand’s audience.
Headquartered in Brooklyn, Laundry Service empowers brands to establish a meaningful role in culture. The agency offers strategy, creative and content production across all channels, with a focus on digital and social.
“We’re tremendously honored to partner with Orbitz. Our priority has always been doing great work for brands that share our passion for creating meaningful content and experiences. Orbitz has helped shape the industry and broader culture of travel. Helping millions of people get the most out of travel is an incredible opportunity,” said Mike Mikho, CMO of Laundry Service. “We’re excited to collaborate with the brand’s amazing team.”
About Laundry Service
Laundry Service is a full-service creative agency focused on building relationships between people and brands. The agency partners with brands who seek a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Clients include Amazon, Nike, Moet Hennessy and Tic Tac. Laundry Service offers strategy, creative, production and media buying in-house, with an expertise in digital and social media. Laundry Service also operates Cycle, a leader in influencer marketing and branded content. Laundry Service was named to AdAge’s A-List top 10 in 2018 and 2017, and FastCo’s most innovative companies in 2018. The agency is a subsidiary of Wasserman Media Group. More at http://247laundryservice.com/.